Holiday Marketing and Customer Relationship Building Strategies
Christmas is almost upon us and if you have been thinking that it is a good time to take a break from impressing your customers and bringing in new ones, you would be wrong. Christmas is no longer just for Christians, people of all faiths and walks of life embrace the year end holidays to relax, celebrate and more important spend money!
Here are 5 effective ways to stay on top of your customers minds while they celebrate the holidays and festivities.
People tend to be more relaxed around the holidays and most people will take the time to actually read your emails. Make sure that you send updates about your products, your achievements and what is new with you to your customers. Chances are, around this time of the year, they will not just ignore it.
This is also a good time of the year to ask customers for feedback, chances are they will actually take the time to tell you how their experience with you and your product has been. Extend that into getting testimonials and endorsements.
Christmas time is when people splurge and they will splurge on both themselves, friends and family and also their businesses. Take advantage of this and bring in promotions and offers, your customers will appreciate the gesture and will spread the word.
It is the season of giving! and chances are your clients feel altruistic more than usual. Offer them incentives to give you referrals. A discount for a referral means you get new leads. Your clients will be happy to refer you to someone especially during the holidays, and an incentive though small, can be a surprisingly convincing tool.
Give your customers something back. If it the season of giving, and you should embrace the Christmas spirit as well. Offer your customers little gifts to remind them that they are special. Even an informative email about the season or something that could help them or they would find interesting goes a long way to impress on the minds of your clients that you are thinking about them.
A list of great new year’s resolutions, ideas for gifts or sharing events in the local community are great ways to get your customers attention.
And last but not least….
Don’t forget to let your customers know that you are thinking of them. A simple automated email, mass sms or whatsapp message will make your customers feel like you care about them and will ensure that they remember you as well.
Embrace technology, because your customers have too. Find a way to connect with them and make sure that you increase your visibility through the right medium.
Personalized messages go a long way, and can make your premium customers feel warm and fuzzy inside, and a happy customer is one who will want to give you a referral.
We at Buzzflow think you are absolutely the best. We want you to get the best out of this season and want to be right there with you to ensure that you and your customers stay in touch, and maintain a happy relationship. And once you get all those referrals this season, we will help you follow them to the end.